More beauty brands are integrating smart beauty tech solutions into the consumer experience — and now Stila Cosmetics is on board. Stila has partnered with Perfect Corp.’s YouCam Makeup, to give its online shoppers a virtual try-on experience.

The advanced YouCam Makeup AI and AR-powered virtual try-on technology will facilitate the consumer’s experience with an instant true-to-life Stila Cosmetics try-on — and it seamlessly matches the results of a physical try-on, the brand says.

The technology makes it simple to swipe through dozens of Stila’s best-selling lipsticks, eye shadows, and face products, to find the perfect match — while curbing heightened global health concerns surrounding physical sampling.

Amy Fisher, chief marketing officer, Stila Cosmetics, says, “With the absence of testers in stores, the need for a digital solution to allow our Stila customers to try-on our products has never been more important. YouCam provides a virtual makeover experience with the same instant gratification you achieve from in-store testing.”

Alice Chang, founder and CEO, Perfect Corp., says, “We are thrilled to partner with the iconic Stila Cosmetics brand to introduce an interactive and safe way for beauty shoppers to experience their products while shopping online. By integrating hyper-realistic try-ons throughout their e-commerce, Stila is able to inspire a new, and safe, way for consumers to try-before-they-buy, creating a more fulfilled and confident purchase journey for the Stila Girl.”

Products available through Perfect Corp.’s YouCam Makeup virtual try-on service include Stay All Day Waterproof Liquid Eye Liner, Convertible Color, Beauty Boss Lip Gloss, Stay All Day Liquid Lipstick – and more. 


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